The Growth Flywheel
The Growth Flywheel

I’ve read almost every must-read business book, subscribed to every entrepreneurial-focused podcast, blog, and watched an ungodly amount of YouTube videos, trying to learn as much as humanly possible about startups and growth. I am obsessed with growth and startups.

But I am disturbed by how much ‘funnel porn’ there is. I admit I was addicted too. Everywhere I looked there are ‘gurus’ selling online courses, ‘software’, and books about building the ultimate funnel. There are ads all over Facebook and Instagram with claims like ‘build a 7-figure funnel with seven easy steps.’ It seems so easy. Seductively simple.

But…


jeff bezos wearing multiple hats
jeff bezos wearing multiple hats

This is the last part of our three-part series about how the flywheel is a superior business model for startups to build great companies.

In the first two parts of this series, you’ve learned why the flywheel is better than the funnel, what The Growth Flywheel Framework is, and how to build and measure your flywheel.

We’ll now explain how to align all the teams in your company for growth and show you how each of the marketing, sales, support, and product flywheels align to The Growth Flywheel.

We’ll also show you how to ‘wear multiple hats’ effectively and explain…


Ferrari 812 Superfast
Ferrari 812 Superfast

This is part two of our three-part series about why a startup needs to think of their businesses as a flywheel and how they can build their own.

In part 1, We examined the key differences between the funnel and flywheel. We highlighted why startups should rethink their ideal customer persona (ICP) as a growth channel. Then we showed how happy customers have a direct impact on business metrics as measured by the k-factor.

This part of the series will introduce ‘The Growth Flywheel’ framework to demystify the flywheel- making it easier for any startup to build their flywheel and…

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