PinnedThe Growth Flywheel (Introduction): Breaking Your Addiction To ‘Funnel Porn’I was addicted too. But thinking about your startup as a funnel will lead to its failure because the funnel is an outdated business model.Dec 29, 20201Dec 29, 20201
The Growth Flywheel (Part 3): Make Your Startup More Efficient‘Wearing multiple hats’ is a startup maxim. But how?… define your Core Growth Goal (CGG)… then you can align your company for growth…Dec 29, 2020Dec 29, 2020
The Growth Flywheel (Part 2): How To Build And Measure Your Growth EngineJeff Bezos calls the flywheel “Amazon’s secret sauce.” The Growth Flywheel framework will help any startup build and measure their…Dec 29, 2020Dec 29, 2020
The Growth Flywheel (Part 1): Why Flywheels Are Better Than FunnelsFlywheels build momentum and funnels do not. The flywheel rethinks the ideal customer persona (ICP) with the customer as a growth channel.Dec 29, 20205Dec 29, 20205
